We’ve all heard it a million times: People form an impression of you within seven to ten seconds.
And sure, many people master those seconds. They show up looking sharp, say the right things, laugh at just the right moment, and leave people with a polished, well-rehearsed image of themselves. It works—kind of.
But here’s the catch: while they may make a great first impression, they don’t necessarily make a lasting one.
A lot of people can see through the performance, and once the moment passes, so does the memory. They had their seven seconds of brilliance, but what happens after? Often, nothing. The impression fades, and so does their relevance.
Most people don’t realize this is where they lose the whole ball game.
The Difference Between Being Liked and Being Remembered
There’s a difference between impressing someone and sticking with them. A good first impression may open a door, but it doesn’t mean people will walk through it again. That’s where substance comes in.
I’ll be honest—most people don’t like me when they first meet me. Not because I’m rude, awkward, or difficult, but because I don’t perform. I don’t jump through hoops to create an artificial moment that feels “just right.” I’m not interested in charming people into thinking I’m valuable; I let my work do that.
And that’s why, over time, I win.
Because while some people dazzle in those seven seconds, I focus on the long game—the real game. My skills, my results, and my reputation do the heavy lifting. People may not love me at first, but they take a chance on me. And when they do, they end up with something far more valuable than a pleasant first impression.
They get an unforgettable relationship. One that delivers, time and time again.
How to Win Beyond the First Impression
So if you’re tired of feeling like you have to “perform” to be noticed, here’s my advice:
1. Be solid, not just shiny. Your skills and impact should speak louder than your surface-level appeal.
2. Think beyond the moment. Aim to be remembered for your substance, not just your polish.
3. Let people come to their own conclusions. Don’t force an impression—give them something real to notice over time.
4. Make results your signature. When your work speaks for itself, people will keep listening.
First impressions may get people’s attention, but they don’t guarantee longevity. If you want to be unforgettable, make sure you’re someone worth remembering.
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